Latest Blog Posts
The generational marketing landscape has changed; unanimous in conversations of marketers at digital summits and recent agency meetings. All conversations and data lead back to this: Millennia ...
New year resolutions traditions fit the entrepreneurial mold because focus determines reality. Working on various projects simultaneously - this entrepreneur begins each day making lists and c ...
As mentioned in previous articles, the Holidays is a great time of year to connect with your existing clientele base and grow it. The right holiday campaign will either lead to a repeat purchase ...
The advent of Web 3.0 and Social Media has forced the advertising world to move to digital platforms. The international proliferation of social media usage has moved brands to social platforms ...
Forget the paper map, the local phone directory or coupon book found at the highway rest area. Consumers have smartphones now and they can find anything they want by simply typing a few keywords ...
Are consumer posts in social media, reviews - photos and additions to maps and other apps affecting local business? Are they affecting your brand? Additions to apps like Google Maps, Yelp and ...
'Tis the season for location marketing! Millions of local business owners and marketers update holiday hours in local listings, offer specials and provide a reason for customers to return. Holi ...
Consider the average online consumer review. With platforms like Google Maps, Yelp and Trip Advisor simplifying distribution of customer reviews, should we use algorithms to build presence of qua ...